In a time where tweets and posts have become as ubiquitous as morning coffee, the question isn’t whether you should be on social media—it’s when you should be social media savvy with your business. The digital landscape is evolving, and so are the ways we connect, share, and do business. So, how do you know if now is the opportune moment for you or your business to make that social media leap into the unknown? Or… am i too late?
In the ever-evolving landscape of technology, keeping ahead of the curve in your field is not merely a suggestion; it’s imperative. The digital marketing sphere is rapidly advancing, underscoring the escalating importance of social media in effectively reaching and engaging audiences. Contrary to some perceptions, it is not static; social media is continuously growing and adapting with time. Recognising this dynamic nature is key to staying abreast of the latest trends and maximising your impact in the digital realm and the numbers don’t lie.
Numbers speak volumes – why they matter
They say that over two thirds of internet users engage some form of social media. And if statistics are anything to go by that’s two thirds of the world’s staggering 5.3 billion internet users.
In 2019, Facebook, the world’s largest social media platform alone boasted a user base of 2.4 billion. Additionally, other major social media platforms such as YouTube and WhatsApp each exceeded a whopping one billion users during the same period.
Why Social Media and Why Now?
Perhaps you’ve been hesitant, unsure if the world of likes, shares, and hashtags is the right fit for you. Or maybe you’re already on a platform or two but wondering if it’s time to expand your digital horizon. Fear not, fellow digital explorers; this blog post is your compass.
From sparking business growth to staying ahead in your industry, we’re delving into the undeniable signs that suggest the time is ripe for you to embrace the social media wave. So, grab your favourite beverage, get comfortable, and let’s navigate through the crucial signs that will have you saying, “Yes, it’s time to dive into social media!”
So comes the tackling challenge of where to start. Here it’s about one thing consistency and here are some pointers to get you started for your content creation.
Here are some steps to Establish a Social Media Presence:
1. Business Growth Goals
identify your strong points such as increasing demand for products/services, entering new markets, or launching new initiatives. If your company finds itself on the brink of expansion, entering new markets, or launching innovative ventures, these pivotal moments underscore the strategic importance of a robust social media presence. Social media platforms become not only channels for brand visibility but powerful tools to amplify your message, connect with a broader audience, and pave the way for unprecedented growth. A great way to do this is by utilising an effective brand video.
2. Assess your current branding
By delving in to where you’re currently at and how far you have come you can identify key things that are working for you and the business. Aligning your social media strategy with your business growth goals can be a transformative step toward realising your company’s full potential in the digital age.
3. Customer Demand and Interaction
Assess where your current customers, or the bulk of your customers at least have been coming from. By narrowing down these pathways you can make sure that the focus of your marketing expenditure aligns also with these avenues. When assessing where to focus valuable resources, time and energy you can see where the best bang for your buck will be.
4. Stills visuals or moving image?
Now comes the point where you have identified what your growth goals are, identified what is and what isn’t working for your brand. You have established where the bulk of your clientele are coming from. This is now the time where you can safely check in to your marketing strategy. Moving images and by that i mean video production can be a game changer. Stills can also work but we find that having video in your marketing mix engages all the senses. By using stunning Images coupled with great sound engages your audience in a way that makes it seem as though they are experiencing the content first hand. Everyone loves a good video, one the includes engaging stories.
5. The right channels
Do you currently have a channel already set up? Have you assessed the engagement, the feedback, the responses? Has this generated any active enquiries and if so how many? By taking a look and drafting up chart tracking these changes over time you could find that there may be a better platform to try? Try focussing in on one channel that resonates with your audience the most. You can do this by looking up key groups that your audience is already on. Take a look at where current trends of customers are coming from and tap into these areas. You may find that your loyal customers have already shown the signs to look for. Keep an open mind and always look for opportunities to better your service, product, but most importantly delighting the customer.
Are you ready to get started with your next Wellington Video Production?
